Brand Overview
ICARUS is a luxury streetwear brand that blends elevated aesthetics with a rebellious spirit. Inspired by the myth of Icarus, the brand represents ambition, self-expression, and the pursuit of greatness—pushing the limits while staying grounded in authenticity. ICARUS is not just clothing; it's a statement, a lifestyle, and an identity for those who dare to dream big and defy expectations.
Brand Mission
Obvi to make the coolest outfits ever for the coolest people... but on a more serious note...To redefine luxury streetwear by merging high-fashion sensibilities with the raw energy of the streets. ICARUS empowers individuals to rise above, embrace their individuality, and express their confidence through bold, meticulously crafted pieces.
Brand Values
Fearless Ambition – We believe in taking risks, pushing boundaries, and striving for greatness. Timeless Design – Our pieces are crafted with a balance of modernity and classic influence, ensuring they remain iconic. Luxury Craftsmanship – Every garment is meticulously designed with premium materials and expert tailoring. Authenticity – We create for those who stay true to themselves and their vision. Sustainability – A commitment to responsible production, ensuring ethical sourcing and reducing waste.
A note from the Founder
My name is Caroline. I have always been passionate about streetwear. I take my airport outfits VERY seriously. I created this brand out of passion for creating items that are completely unique, stand out from the rest, and are THE COMFIEST THING YOU'VE EVER PUT ON. seriosuly, its true!! ICARUS serves as a reminder that you can reach for the stars, wear all the bling, etc. but at the end of the day, keep your ego in check and be a good person, otherwise thatg will lead to your downfall. Everything in moderation. ICARUS is all about balance. xoxo, Caroline
